Ageful Living 

We should convince marketers to create advertisements that accurately reflect the character and value of older adults. By now most of us are familiar with such classic advertisements as Wendy’s ”Where’s the Beef?” or Life Alert’s ”I’ve Fallen and I Can’t Get Up!”, which depict older adults like me in stereotypically defective ways. It should go without saying that consumers age 50+ don’t appreciate being characterized as comical, incompetent, stubborn, tech-averse people. How