In Other Words: Finding New Terms for Old Age
Changing the words that relate to the process of getting older may help change people’s minds about it. As the current longevity economy regularly adjusts to an increasingly larger older population, there is a growing need to find words that more accurately describe those consumers’ experiences. Some traditional terms that once reflected what it means to be older are now demanding updating to reflect today’s post-midlifers and how they live. The big issue is how to do this in
